Strategies for increasing Customer Loyalty Essay

Evaluation of Barclays Bank in India Essay Example | Topics and Well Written Essays - 2000 words - 1

Assessment of Barclays Bank in India - Essay Example After the deregulation and renewal activities taken by the Ministry of Finance and the Reserve Bank of India for improving the structure of Indian financial Industry, the banks in India are performing better in examination of other creating countries. Upgrading financial state of Indian individuals is another key factor for the achievement of Indian Banking Industry and other large scale monetary elements are likewise great for development of Indian financial area. Nonetheless, because of strength of Indian residential banks, Barclays have admirably chosen its objective market for example the HNI and HRI customers. In addition, it is likewise attempting to offer world class administrations to situate itself as a main worldwide bank. The procedure of globalization has affected the whole procedure of human exercises and globalization of exchange and business in one of the most noteworthy case for worldwide economies. It has additionally brought forth the worldwide financial segments the same number of banks from created nations are attempting to enter in the rising countries like China and India. The developing financial steadiness and expanding discretionary cashflow of India, numerous global organizations incorporating banks have entered in this market and these MNC banks are additionally encountering a quick development in Indian market (Arasu, 2008, p.274). This paper will endeavor to introduce an assessment of Barclays Bank, a main worldwide bank for its Indian market business. The essential target this paper is to assess the viability of Barclays in India utilizing numerous explanatory vital devices. Barclays bank is essentially a UK-based worldwide bank built up in over 330 years prior, and for showcase extension, it has additionally gone into the a large portion of rising and created nations like Middle East, U.S.A., Asian nations, European nations (Barclays-a, 2011). Barclays bank went into the Indian budgetary market during 1970s and from that point forward, it has encountered enormous development and achievement. In Indian market it offers retail just as business banking administrations providing food in excess of 400,000 clients and customers. It has opened its various financial units in the greater part of Indian cities.â