The William Blue Ding Restaurant Case Study Analysis and Suggestions for Further Improvements

The Promotional Portfolio: Developing New Efficient Tools When it comes to establishing a new business, running a restaurant presupposes quite the same complexities and opportunities as any other kind of entrepreneurship (Garvey, Dismore Dismore, 2011). In the case study in question, the restaurant entitled William Blue Dining is being depicted and the various ways of improving its state of affairs are being considered. With the help of a range of adequate ideas, the company can actually become a great success.Advertising We will write a custom report sample on The William Blue Ding Restaurant: Case Study Analysis and Suggestions for Further Improvements specifically for you for only $16.05 $11/page Learn More Promotional offer: choosing the right words To start with, the promotional offer has to be introduced. According to Smith Schulz, promotional offer is a range of services and/or goods that are going to be introduced into the target market and pro moted to the public (Smith Schulz, 2004). Hence, in the context of the restaurant services, the specific cuisine has to be promoted efficiently. According to the report in question, the major asset of the William Blue Dining is the fact that every single bit of food there is â€Å"live†, i.e., is cooked immediately after the client orders a dish. Hence, the promotion must be focused on offering â€Å"live† cuisine. As a matter of fact, the phrase â€Å"live cuisine from all over the world† can actually serve as a motto for the restaurant. Advertisement: let the world know about the restaurant As for the press release, it will be aimed at making the restaurant known even better by the people from all the continents where the William Blue Dining affiliates are located. With the help of an elaborate advertisement strategy, one can possibly attract even more clients to the restaurant. Hence, the objective of the advertising campaign is to make the world talk about William Blue Dining. As for the advertising strategy, it will be quite suitable to create a memorable TV and online commercial that will not be annoying, but make people pay attention to what William Blue Dining has to offer. Press release: concerning the technical issues The suppose press release will be aimed at making the restaurant popularity even bigger. In addition, with the help of a press release, William Blue Dining will cement its position not only among the general public, but also among people of greater influence and among press. Since the percentage of the North Sydney business public among the visitors of the restaurant makes around 25%, it can be considered that businessmen of higher rank can visit the restaurant and, thus, raise the restaurant revenues. With the help of the interviews of the latter, success is guaranteed.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A T welve-Month Promotion Plan: A Careful Strategy to Follow However, every single business venture needs a plan. Without an outline the steps that need to be taken to promote the given enterprise among the rest of the people and make them spread the word about the delicious dishes served in the restaurant, William Blue Dining might be not quite successful as expected. According to Luther (2011), a good promotion plan is supposed to incorporate the information about the possible losses and the expected profit, providing the conclusion about the reasonability of the promotion actions. With the help of such a plan, one can decide how to make William Blue Dining a well-known restaurant. The forms of promotion: identifying the methods It is necessary to mention that William Blue Dining is going to use online and TV promotion, as well as advertisements in newspapers to make more people learn about the suggested services. However, apart from the traditional means of advertisements, personal s elling will also be used. The above-mentioned presupposes that William Blue Dining will employ the people who are going to offer passers-by coupons or leaflets about the restaurant, the dishes, the cuisine, the specifics, etc. Since personal promotion will help demonstrate certain details concerning the services (Lamb, Hair, McDaniel, 2011, p. 552), people will be able to learn even more about the restaurant’s special offers. Indicating the budget: a good use of money Since most of the restaurants offer dishes for $8 average, it can be suggested that the advertisement campaign should not cost more than the restaurants gross annually. Of course, on the one hand, a good advertising campaign can save the day and be repaid in several months or even weeks; on the other hand, though, the risks are quite high, and, since the entire chain of restaurants is at stake, it is necessary to use the resources wisely. Therefore, 20% of the annual revenues can be spent on the campaign. The ra tionale for time, data and medium Since most of the visitors are businessmen, students and elderly people, it can be suggested that the time for advertisements should be early in the morning, when elderly people are already awake, businessmen to work and students go to their colleges, universities or institutes; in the evening, when the elderly people, students and businessmen are at home; and (for the public promotion) around 1 – 2 p.m., when students and businessmen have some time to spare. As for the data when the promotion starts, it can be suggested that in some three weeks everything is going to be ready for the start. Finally, speaking of the medium, TV, Internet and public advertisement will be most suitable.Advertising We will write a custom report sample on The William Blue Ding Restaurant: Case Study Analysis and Suggestions for Further Improvements specifically for you for only $16.05 $11/page Learn More The marketing promotion strate gy: summary The promotion strategy is aimed at capturing the target customers and impressing them. Customer Feedback Analysis: Learning to Listen Carefully It is important to keep in mind that the restaurant services will also have to take the clients’ ideas concerning improvements into account. Concerning the objective: the required information The clients’ opinion about the service and its possible improvement will be demanded. An applicable format: questionnaires and surveys For the feedback collection, surveys and questionnaires, as well as multiple-choice questions (e.g., â€Å"How do you rank the services? – a) excellent; b) O.K.; c) could have been better; d) awful†) and feedback cards (Restaurateur, 2010, p. 287) are going to be used.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Feedback forms and their use: comfortable and efficient The feedback forms are going to be printed in A6 size, written in 14pt. or larger font and written on blank white paper. Information processing: what customers need Once the necessary information is gathered, it is going to be distributed into several groups, namely, the complaints concerning the service quality, the recommendations about the probable improvements and the positive feedback. Thereafter, the positive aspects of the restaurant’s work are going to be perfected, while the negative elements are going to be either improved or eliminated. With the help of the given approach, William Blue Dining is going to become a huge success. Reference List Garvey, M, Dismore, H, Dismore, A D, 2011, Running a restaurant for dummies, John Wiey Sons, New York, NY. Lamb, C W, Hair, J F Jr., McDaniel, C D, 2011, Essentials of marketing, Cengage Learning, Stamford, CN. Luther, W M, The marketing plan:  how to prepare and imple ment it, AMACOM, New York, NY. Restaurateur, D R, 2010, Everything guide to starting and running a restaurant:  secrets to a successful business!, Adams Media, Avon, MA. Smith, S Schulz, D E, 2004, How to sell more stuff:  promotional marketing that really works, Kaplan Publishing Company, Chicago, IL. This report on The William Blue Ding Restaurant: Case Study Analysis and Suggestions for Further Improvements was written and submitted by user Lee Perry to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

What is the theme of The Country of the Blind and how is it portrayed Essay Example

What is the theme of The Country of the Blind and how is it portrayed Essay Example What is the theme of The Country of the Blind and how is it portrayed Paper What is the theme of The Country of the Blind and how is it portrayed Paper In the short story The Country of the Blind, the author H.G. Wells tries to convey a certain message. Wells expresses the theme of how man has difficulties adapting to change. The protagonist, Nunez, attempts to convince the villagers on the existence of sight but fails. The villagers are xenophobic therefore, are not willing to accept the truth and have difficulties to adapting change. Wells uses diction and setting to contribute to the understanding of this theme.The author uses diction to communicate the theme of how man has difficulties to adapt to change. As Nunez tries to convince the villagers about the beauty of sight, it is evident that they have difficulties accepting this through the use of diction. When they describe eyes as irritating bodies, something that is extremely agitating, it shows that the villagers were impatient and bothered with his constant appreciation for his sight, therefore showing their narrow-mindedness (Wells, 1997:21).By also describing eyes as queer things, something that is not normal or odd, shows the communities unwillingness to acknowledge an outsider (Wells, 1997:21). Moreover by describing Nunezs sight as an imagination it shows that they believe his views are ridiculous and unrealistic (Wells, 1997:22). Additionally in response to the words vision and sight, the villagers would be outraged and shocked. Through their reactions Wells clearly shows how difficult it is for them to adapt and accept something new (Wells, 1997:25).The author also uses setting to communicate the theme of how man has difficulties to adapt to change. Wells locates the Country of the Blind in a completely isolated area surrounded by rocks and cliffs. Due to the geographical location of The Country of the Blind, it is cut off from the exploring feet of men (Wells, 1997:4) thus causing the villagers imagination to be shrivelled (Wells, 1997:13). The isolated location of the Country of the Blind clearly causes the villagers to have no flexibility and a lack of understanding of the modern society therefore making it hard for them to adapt to change.Furthermore, Wells describes the outside world surrounding the Country of the Blind as an area that is frightful, icy, and incessant. All three of these words have negative connotations that show the outside world to be chaotic and have extremely appalling living conditions (Wells,1997:4). Wells juxtaposes this to describing the Country of the Blind as an area that has sweet water, beautiful flowers, and rich brown soil, all that have positive connotations that show the Country of the Blind to be a phenomenal place (Wells, 1997:4). The juxtaposition between the two worlds shows that they view their land as perfect, therefore there is no need for the chaos that comes from the outside.Wells clearly expresses the theme of how man has difficulties adapting to change through the use of diction and setting. Nunez tries to educate the villagers on what is out there in the modern world, but t hey just neglect it and have difficulties in adapting to a new idea. Man will always have difficulties adapting to change from what they are well adjusted to, but man should atleast try to acknowledge and appreciate that there is something else in the world. Without loosing their traditional roots man should be willing to learn and knowledge themselves on the modernization taking over our world.

Harmful Effects of Anti-Shia Discrimination Assignment

Harmful Effects of Anti-Shia Discrimination - Assignment Example Discrimination against the Shi’a has led to their inability to practice their religion, which has caused resentment towards their Sunni counterparts, as they are denied their right to worship. For example, Chehab in Sunni vs. Shia: All You Need to Know claims that â€Å"Jordanian tribes have banned Shi’as from paying homage at the historical grave site of a prominent Shi’a imam† (13). ...This led to protests in which over fifty Shi’a members either were killed or went missing. The Shi’a Muslims are also disallowed to access religious centers such as mosques, forcing them to perform their prayers on Friday in their houses (Chehab 13). This means that Shi’a Muslims, despite being part of the broader Islam family, are second-class religious citizens in most Muslim dominated countries. They are treated no differently than Christians, who are discriminated against in the same way and might as well be without religion. This has all the hallm arks of an irreversible religious war if unchecked. In addition, all able-bodied Muslims are required to visit Mecca at least once in their lifetime, which is one of Islam’s five pillars, to perform the Hajj. Although this event is supposed to count as one of the most intense religious times in the Muslim calendar, a group of Shi’as who were on a pilgrimage was arrested in 2009 by the Saudi religious police. This was part of Sunni Muslims,’ particularly the Wahhabi sect’s, aim to â€Å"purify Islam of any innovations or practices that deviate from the seventh-century teachings of the Prophet Muhammad and his companions† (Giritlioglu 1). The incident resulted in one of the pilgrims, a fifteen-year-old boy, being shot in the head and chest, while a Shi’a sheik was knifed by an unknown person in the back for being what he termed as a rejectionist. Allowed to continue, such actions can only lead to reprisal attacks in Shi’a majority count ries, resulting in a never-ending cycle of violence.

Truth Telling Essay Example | Topics and Well Written Essays - 1000 words

Truth Telling - Essay Example There are a number of disciplines that do not encourage lying. Such a discipline as medicine and its related subsets require truthful interaction between doctors and patients in order to achieve the effectiveness of both the diagnosis and treatment. Honesty is a relative concept in the health care ethics. For a long time, medical practitioners had assumed that patients told the truth about their conditions but as studies later proved, the effectiveness of a diagnosis relies on the amount of information that both parties in the process give each other thereby prompting the encouragement of truth from both the doctor and the patient. Just as doctors require as much accurate information from their patients in order to make factual diagnosis, patients also need to know their conditions thereby prompting the doctors to tell their patients the truth. Additionally, some professions within the practice of medicine rely entirely on dialogues between patients and doctors. Such therapeutic prac tices as psychoanalysis thus rely on the truthful interaction between the two in order to develop effective treatment plans. Truth telling in the practice also includes the process of reporting errors. During the practice, doctors are likely just as any other human to make errors. The factuality with which they report such help develops an effective address mechanism thereby preventing or minimizing harm. Most patients sue the organizations in such cases, a truthful account of the error to both the management and the concerned party aids faster mitigation of the errors thereby giving them an opportunity to develop an understanding. Besides the professional obligations in the practice of medicine, a number of reasons validate truth telling some of which include the fact that lying is an inherent wrong. Lying is a social vise that everyone detests. People may therefore lie depending on the relativity of the scenarios but they all consider lying as a social evil, which they therefore d iscourage. Parents strive to develop honesty personalities in their children. Such develop cohesive families in which the members do not hurt one another. Collective responsibility to uphold honesty in people results in the development of an ideal society in which people do not withhold the truth from others. Honesty is relative and infers diverse meanings all of which begin from truth telling1. This way, the society thus becomes one with minimal evil. Patients on the other hand entrust their lives on the professionalism in their doctors. They thus do not expect the doctors to lie to them. Owing to this, patients tell their doctors truths about their conditions and expect their doctors to do the same from the doctors. Acting indifferently by lying in such an essential communication process breaks the trust of either party, thereby impairing the effectiveness of the process. Additionally, lying creates a barrier between patients and their doctors. The diagnosis relies on the factuali ty of the communication process between the two. By each party lying to the other thus hampers the effectiveness of the diagnosis thereby impairing the treatment. Doctors for example are always in charge of the conversation. They therefore need to create an enabling environment for their patients to offer as much information with them about their condition as possible. They can only achieve this by appearing honest with

STRATEGIC MANAGEMENT Case Study Example | Topics and Well Written Essays - 1000 words

STRATEGIC MANAGEMENT - Case Study Example For example, Gupta et al. (2009) gave example of intellectual capital in research & development division of pharmaceutical companies as the core competency which can not only be copied easily by competitors but also being developed over the course of long period. In such context, core competencies of Microsoft Corp can also be understood in context to core competency model proposed by Prahalad and Hamel (1990). According to the Microsoft case presented by Hitt, Ireland and Hoskisson (2012), from the foundation of the company in 1975, Microsoft Corp always strive for getting the â€Å"first mover† advantage by continuously innovating with product application and design. It is evident from the research works of Gupta and Dwivedi (2012) and Edgar and Lockwood (2012) that core competence is a customer driven approach and providing value to customers should be integrated with core competency models. Now, the question may arise that is it possible for all products of Microsoft Corp to have at least one core competency? For answering this question, study of the product portfolio performance of Microsoft Corp will be conducted. However, there is not much scope to do, the limitations being the lack of time and resource. To overcome such difficulties, the report will use case study of Hitt, Ireland and Hoskisson (2012) in order to understand key core competencies of Microsoft. Product portfolio of Microsoft Corp can be segregated into seven segments such as Windows, Business Solutions, Xbox Game Console and Entertainment, Developer Tools, MSN, web browser and Servers, mobile solutions (Hitt, Ireland and Hoskisson, 2012). For example, Windows and windows live segment accompanies by Windows Operating System (OS), Internet Explorer etc are highest revenue earner for the company. On the other hand, business division segments of Microsoft accompanied by Dynamics ERP, Microsoft Office, CRM, Office Web etc are second largest revenue earner for the company (Hitt, Ireland and Hoskisson, 2012). Interesting fact is that, Microsoft has acquired more than 80% of market share in the field of operating system and business division which show that the company has successfully integrated its technological core competencies in order to achieve market leadership. Microsoft is even performing well in the field of Entertainment & Gaming Solution with the help of its product portfolios like Xbox, Zune digital music platform, Windows phone and successfully defending its market share (Hitt, Ireland and Hoskisson, 2012). However, same cannot be said for online service division of Microsoft such as Bing search engines which has incurred consecutive operational profit loss due to unequal revenue distribution right agreement with Yahoo. Drejer (2002) and Clulow, Gerstman and Barry (2003) stated that core competencies can be achieved by deploying internal resources such strong intellectual capital, financial resources, technological capabilities, efficient human resourc e, marketing expertise, strong supplier relationship etc. In such context, Prahalad and Hamel (1990) stated that core competence gets enhanced with the use and sharing while other capabilities might get reduced with extensive use. Microsoft is still struggling to compete with Smartphone and technology companies like Samsung, Apple and existing competency of Microsoft is not helping them

Internationalisation Of Business And Global Marketing Issues Marketing Essay

Internationalisation Of Business And Global Marketing Issues Marketing Essay International networks of customers, technology, researchers, suppliers and distributors have emerged over the years. Internationalization is traditionally viewed as a process through which a firm moves from operating solely in its domestic marketplace to international markets. Recently, we have noticed the obvious evidence of internationalization. This report looks at the Uppsala research which suggests that firms internationalize gradually as their perceived risk of foreign market decreases. The Internationalization is presumed to be more steady and gradual. This theory believes that firms enter markets that are psychically close to home market first and then gradually expand into other markets that have a higher psychic distance from the home market. The world trade and foreign direct investments are continuously growing making all the countries to have become more close knit and interdependent. In many context European companies have to be dependent on the US laws. Thus this theo ry doesnt fit in the new rage of activities in which the psychic distances are already decreased; the knowledge and the local and international data are easily available from agencies or firms. This development has helped the new businesses to enter directly into large markets. This report further reviews the European and US markets to understand the macro environmental activities of various companies which are interdependent. As internationalization progresses we understand multinationals have a more extensive global production base and longer experience at managing that base than the other firms, thus potentially creating a source of competitive advantage. 1.0 Aims and Objective The aim of this paper is to analyze and discuss the internationalization of business and global marketing issues. The report further aims to critically analyze the global marketing environment and its influence on the marketing activities of the firm. 1.1 METHODOLOGY This report has entirely relied on secondary data collected through various resources such as books, journals, news, and internet websites. 2.0 INTRODUCTION Multinational marketing, global marketing, or international marketing are only the terms mostly used to describe the international marketing activities. But there are vast differences between global marketing and international marketing. Over the past decades there has been global emergence of the economies. An increasing number of firms face immense pressures to compete on a global basis. Many firms attempt to expand their sales into foreign markets and international expansion provides new and potentially more profitable markets. In order to perform on the international scale successfully a company needs to know how to manage, integrate and create new marketing strategies which will enhance the opportunities for economies of scale and competitiveness. Thus this report is an effort to discuses in detail the process of internationalization and the theoretical approach of the Uppsala model giving the exact picture of international marketing. This report further analyses the macro facto rs of internationalization by considering the European and US companies which are interdependent and contribute towards the global economy. 3.0 INTERNATIONALIZATION The dynamic view of internationalization has been investigated since the 1970s by many scholars. The exact definition of internationalization is very difficult to obtain as it is a continuous process of activities. This section will discuss various learnings by some of the scholars. According to Johanson and Vahlne (1977) internationalization is a process where a company gradually increases its international involvement. Luostarinen (1979) further views internationalization where he states that a company becomes international by establishing its first contact abroad. Thus they identified a sequential process of international development. Another quite similar definition is the one by Welch and Luostarinen (1988), They see internationalization is a process that leads to the increasing involvement in international operations across borders. Some others are mentioned accordingly, Internationalization is defined as the process of adapting firms operations (strategy, structure, resource, etc.) to international environments. (Jonathan L. Calof and Paul W. Beamish 1995) Internationalization theory has been developed with the concentration on the process by which companies develop their international operations. Internationalization focus is to understand and to explain the reasons leading companies to internationalization and how this is carried out. (Welch Welch, 1996) One of the interesting definition is by Moberg(1990) He also states that internationalization can be seen as a process or a chain of development, and a company under internationalization goes through a learning process. This process will gradually increase a companys market and establishment knowledge. This report would like to futher clarify the Moberg(1990) definition for the further understandings. The factors driving a company towards international markets can be a single event or the result of the combination of internal and external forces. Internationalization generally occurs when the firm expands its RD, production selling and other business activities into international markets. Internationalization may occur in a relatively continuous fashion, where the firm undertakes incremental steps over the period of time (freeman, 2002). When practicing the process of internationalization a company goes beyond exporting and becomes much more directly involved in the local marketing environment of a given market. (Global marketing strategies. jeannet/Hennessey, sixth edition) Different levels of uncertainty and unfamiliar problems are encountered in these markets, such as legal restraints, government controls, weather, fickle consumers, and the other uncontrollable elements. of the. It is very important to understand these uncertainties and also have the knowledge of the different social, cultural, economical and political aspects of the market.. The internationalization process is describe as when the company amends their marketing strategy with the understanding of all the above factors including how they sell, advertise and distribute to fit new market demands and becomes more experienced in operating in various foreign markets. The marketing principles and concepts are universally applicable then why International marketing is considered complex and diverse. International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and services to consumers or users in more than one nation for a profit. This means that the international marketing activities take place in more than one country. The apparent, in more than one country, accounts for the complexity and diversity found in international marketing operations. The environment within which the marketer must implement marketing plans can change dramatically from country to country or region to region. The difficulties create by different environments are the international marketers primary concern. 3.1 UPPSALA MODEL Internationalization has different theoretical approaches but this report will focus on the Uppsala school approach. The Uppsala internationalization model was introduced by two Swedish professors, Johanson and Wiedersheim-Paul, from the University of Uppsala in 1975. This theory was derived from the study of Internationalization of four Swedish companies. It explains how companies gradually strengthen their activities in foreign markets and how their learning affects their investment behavior. (Johanson and Vahlne 1977, 1990). According to this theory internationalization evolves stepwise at a relatively slow pace because of the market regulations and organizational learnings. This model is based on the four core concepts which are Market knowledge, market commitment, commitment decisions and current activities. On the basis of these four concepts, the model predicts the basic pattern of firms internationalizing. The Uppsala model is supported by many studies which have shown both small and large enterprises passing through distinct and gradual stages during the development of their international affairs (Johanson and Vahlne, 1990; Oviatt and Phillips-McDougall, 1994). These different stages and their characters give companies different experiences and knowledge about an international market. (Johanson Wiedersheim-Paul, 1975). At every stage a company sustains previous knowledge and acquires new. According to Johanson et al (2002), it is the aggregated knowledge that is the base for further movement into a newer and more mature stage in the model. In the first stage organizations acquire experience from the domestic markets then they aspire to move for the foreign markets. In the specific country investments are then carried out sequentially, concurrently and cautiously. Firms start their functioning from geographically and culturally closer countries with the learning of the firms people operating in that market and move gradually to more distant countries. In the third stage companies start their foreign operations by the traditional exports. This model proposes that the sales begin with sporadic export orders, which are then followed by conventional export orders. This transformation helps the firms to focus and progressively move ahead on more concentrated and challenging operational modes such as sales subsidiaries. And then in the final stage, the firm acquires increasing levels of empirical knowledge only if they obligate to the higher levels of resources in the market. As this model is almost 30years old there is a need to criticize and acclaim. Over the years the world has become more homogeneous that consequents in decreasing the psychic distances. As an effect of continuous growth in world trade and foreign direct investments the number of people with experience of doing business abroad has increased. Over the last 20years the international consulting firms and agencies have experienced tremendous growth making it possible to buy knowledge. One can easily get the local and international data such as market potential, local buying standards, possible entry modes, competitors, market potential, distribution system etc. from these agencies or firms. This development has helped the new businesses to enter directly into large markets. 3.2 Advantages of Uppsala. The new entrants in certain industries have recently become more spectacular. The pace of the internationalization process seems to have speeded up as Firms seemed prone to leapfrog stages in terms of psychic distance at an early stage. This model has gained strong support in studies of a wide spectrum in countries and situations. The research confirms the important factors about the export behavior and the relevance of cultural distance. 3.3 Disadvantages of Uppsala. The model is to deterministic (Reid, 1983; Turnbull,1987) The model does not take into account interdependencies between different country markets(Johnason and Mattson, 1986) Studies have shown that the internationalization process model is not valid for the service industries. The model is not valid in situations of highly internationalized firms and industries. 4.0 GLOBAL ENVIRONMENTAL FACTORS (PESTLE) Investment and job creation by European companies in the United States are very substantial, having created thousands of jobs in the USA. Companies operating internationally with the sale subsidiary are referred to as multinational corporations (MNCs). Companies like Nestle, McDonalds, Volkswagen, ABB, Zurich Insurance, Allianz, Electrolux, Daimler, BMW, Novartis, General Motors, Sony, and General Electric, Siemens etc are some examples.  We will consider some companies to understand their political, economical, social, technological, legal factors. 4.1 POLITICAL FACTORS Political decisions can impact on many vital areas of business. Different markets focus on different areas of concern like health, worker protection, and environment. These elements are seen in the government control of the licensing of the restaurants in the respective states. There are certain groups in Europe and the United States that cacophony state actions pertaining to the health implications of eating fast food. They have indicated that harmful elements like cholesterol and adverse effects like obesity are attributable to consuming fast food products. The international operations of McDonalds are highly influenced by the individual state policies and regulations enforced by each government. There are impending legal dispute in the McDonalds franchise in India where certain infringement of rights and violation of religious laws pertaining to the contents of the food. There are also other studies those points to the infringement of McDonalds Stores with reference to the existing employment laws in the target market. Like any business venture, these McDonalds stores have to contend with the issues of employment procedures as well as their tax obligations so as to succeed in the foreign market.   Ã‚  Ã‚  Ã‚   ECONOMICAL FACTORS Financial markets worldwide have been significantly disrupted in the wake of the global financial crisis. A number of financial investors have been facing difficulties providing capital to the markets due to their deteriorating financial conditions. These economical factors have a major impact on a firms behavior. If Toyota is unable to raise the necessary capital under appropriate conditions on a timely basis, its financial condition and results of operations may be adversely affected. Economical risks faced by Toyota are subject to currency and exchange rate fluctuations. Toyota is sensitive to these fluctuations and is principally exposed to fluctuation value of Japanese yen, the U.S. dollar, and the euro. Its consolidated financial statements are presented in Japanese yen. Changes in foreign currency exchange rates may affect Toyotas pricing of products sold and materials purchased in foreign currencies. High prices of raw materials and strong pressure on Toyotas suppliers could negatively impact Toyotas profitability. http://www.toyota.co.jp/en/ir/library/annual/pdf/2009/p32_33.pdf 4.3 SOCIAL FACTORS The Coca-Cola Company claims that there beverage is sold in more than 200 (www.virtualvender.coca-cola.com). The Company is a registered trademark of The Coca-Cola Company in the United States. Coca Cola is known as COKE or in the European and American countries as cola or pop (www.trademarkia.com/coke-71468708.htm l). Many U.S. citizens are practicing healthier lifestyles. Consumers from different age groups are increasingly concerned with nutrition. On this occasion the company has introduced other cola drinks such as Diet Coke, Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. In response to consumer insistence on a more natural product, the company has stated that it plans to remove E211 or sodium benzoate, the controversial additive used in its products, including Sprite and Oasis as soon as a satisfactory alternative is found. This additive is related to DNA damage in yeast cells and hyperactivity in children. (www.dailymail.co.uk/news/article-1021820/Diet-Coke-drop-additive-DNA-damage-fear) 4.4 TECHNOLOGICAL FACTORS New technologies create new products and new processes. MP3 players, computer games, online gambling and high definition TVs, Television shows are all new markets created by technological advances. Jetix Europe, formerly Fox Kids Europe, is one of the leading pan-European integrated childrens entertainment companies with localized television channels, program distribution and consumer products businesses. They have the ownership of one of the largest libraries of childrens programming in the world. there library includes major global programming franchises such as Power Rangers, Spiderman, X-men, inspector gadget and Goosebumps etc. It includes diverse genres of programming like live action animation, education etc. Fox kids Europe had presence in 57countries in Europe and the Middle East, broadcasting in 17 different languages, and reached 32million households. The Walt Disney acquired more than 99% of the shares in Jetix Europe. The animation channel refers to the process of produc ing high-quality animated films, which regularly use detailed and the latest digital technology. Fully animated films can be done in a variety of styles many of the Disney animated features are examples of full animation. Jetix has been able to capture so much of market share on the basis of the technology. 4.5 ENVIRONMENTAL FACTORS The Body Shop International plc the global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products. The brand is recognised and respected both internationally and domestically for its approach. They have over 2,400 stores in 61 countries, with a range of over 1,200 products. The Body Shop has consistently produced quality products that appeal to its consumers. It is the first international cosmetics brand to be recognised under the Humane Cosmetics Standard for there Against Animal Testing Policy. It is distinguished for quality products as every product is animal cruelty free and vegetarian which is produced in an ecologically sustainable approach.Along with the environmental concerns research and development organisation of The Body Shop is one of the company strength, which has the ability to make innovative new products.   (www.thebodyshop.co.uk/_en/_gb/services/aboutus_company.aspx) 6 LEGAL FACTORS For a successful business operation it is important that the businesses consider the legal issues involved in a particular situation and should have the capability to anticipate ways in which changes in laws will affect the way they must behave. During the 1990s, Nike faced criticism for use of child labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice of child labor, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used. CONCLUSION Internationalization has viewed by many scholars and understood that is a process through which a firm moves from operating solely in its domestic marketplace to international markets. This report looks at the Uppsala research which suggests that firms internationalize gradually as their perceived risk of foreign market decreases. Internationalization is more steady and gradual. In the todays world where countries are interdependent on each others the knowledge and the local and international data are easily available from agencies or firms. This development has helped the new businesses to enter directly into large markets. The report has also undertaken considerations of the European and US markets to understand the macro environmental activities of various companies this gives a fair idea of how internationalization countries are .This analysis has helped to get a clear understanding about multinationals extensive global production base and longer experience at managing that base are the important factors contributing towards internationalization and globalization.

William Wordsworth’s The Daffodils compared to Miracle on St Davids Da

William Wordsworth’s The Daffodils compared to Gillian Clarke’s Miracle on St David's Day In this essay I will attempt to compare two very contrasting poems, William Wordsworth’s `The Daffodils' which was written in pre 1900s and Gillian Clarke’s ‘Miracle on St David's Day’, written in the 20th century. Strangely enough Gillian Clarke’s ‘Miracle on St David's day’ was actually inspired by ‘The Daffodils’. In 1804 William Wordsworth wrote ‘a masterpiece’, two years after his experience with the daffodils, while the poem â€Å"Miracle on St. David’s Day† was written by Gillian Clarke around 1980, one hundred and seventy-six years later. Wordsworth was born on 7 April 1770 in Cockermouth, Cumberland, and raised around the mountains of Cumberland around the River Derwent. It was here that he would have been in ‘pure communication’ with nature and this was probably the inspiration for most of his poems. Gillian Clarke was born in Wales in 1937. Her parents spoke only Welsh but she learned to speak English as well as Welsh and currently lives in Tallgarreg, Wales, where she breeds sheep with her architect husband, daughter and two sons. The poems have many differences and similarities. I plan to write about some of them in this essay. The poems are set in two different places. ‘The Daffodils’ was written when Wordsworth was out walking on his own, in Gowbarrow Park, by the River Ullswater – which was obviously outside. ‘Miracle on St. David’s Day was written in a mental institution – an indoor setting. This has an effect on the way each poem is written. Both are written about the human mind, memory and imagination, and I think that writing about these subjects would have been quite hard to do. Both poems ca... ...hem his spirit is immediately lifted, and he feels ‘gay’. This conveys that the sight of the daffodils was magnificent, and this is why I adore this poem so much, I almost feel jealous of Wordsworth for two reasons – one for his being there to witness the daffodils and also because he has an extremely talented writing ability always at his fingertips. Clarke’s poem is not as good as Wordsworth’s, although she does describe the event very well, and the poem is superbly written, but in my opinion, Wordsworth has written a better poem, one which is renowned the world over. I say that I prefer Wordsworth’s poem as he writes about a more uplifting theme, and this gives Wordsworth the edge. Clarke’s poem is not as uplifting as Wordsworth’s. I think that he has used the perfect words to describe his perfect feelings, and that is how I describe his perfect poem.

Narrowing a Topic

Associate Program Material Narrowing a Topic Example Worksheet Review the following example worksheet: |What general topic have you selected? |Education | | | | | | | |What components, or subtopics, are related to this topic? Multiple intelligences | | |Classroom management | | |Importance of higher education | | |Benefits of higher education | | |Elementary school | | |Standardized testing | | |Parental involvement | |What particular aspect of this topic interests you most? | | |Classroom management | | | | |What is your purpose or goal for writing an essay on this topic? |To explain to the reader the various methods of classroom | | |management used in the elementary-school classroom | | | | | | |What questions do you want to answer or address in the essay? |What styles of classroom management exist? | | |What effect does classroom management have on the classroom? | | | | | | | |What is your narrowed topic choice for final expository essay? Classroom manage ment in the elementary-school classroom | | | | |Is your topic still too broad for the length of the paper? |No, I think my narrowed topic would be acceptable for the length | |Explain your answer. If so, how might you narrow it further? |of the final paper. I will be able to explain the various types | | |of classroom-management styles and explain the effect that they | | |have on the classroom. | Expository Essay Topic: Option 1 Worksheet If you selected Option 1 for this assignment, complete the following worksheet: |What general topic have you selected? | | |Video gaming | |What components, or subtopics, are related to this topic? |Types of games | | |Price of games | | |Hand and eye coordination and motor skills | | |Addictiveness/time management | | |Violence related to game play | |What particular aspect of this topic interests you most? | | |Educational value of video games in children | | | | |What is your purpose or goal for writing an essay on this topic? |To inform the reader what educational benefits video games have | | |upon a child | | | | |What questions do you want to answer or address in the essay? How would a child benefit from playing video games | | | | | | | |What is your narrowed topic choice for final expository essay? | | |Is your topic still too broad for the length of the paper? | | |Explain your answer. If so, how might you narrow it further? | | | | | | | |

123 Textiles Corporation †Disaster Plan

123 Textiles Corporation – Disaster Plan Free Online Research Papers 123 Textiles Corporation is a company that makes textiles which is a flexible material which is refer to an interlacing of fibers’ such as yarn or some threaded fiber, than is formed by knitting, weaving or knotting. The 123 Textiles Corporation supplies their disturbers with textiles, and they only have one server in the network with all the information from these disturbers. The 123 Textiles Corporation is located in a trouble or high crime area which could be a problem form thievery. The company is also located on a fault line which has the occasional earthquake in the area. 123 Textiles Corporation has a valuable network server and no disaster plan to implement in case of a thief or some kind of nature disaster strikes the building where the company is located. This disaster plan will prepare 123 Textiles Corporation for any kind of damaging activity form a disaster. The planning strategy will be planned with using RAID system of data protection to protect the valuable se rver, and the data the server has in the system. With the server being by the window creates a problem in the plan, that problem will be address along with some security measures to help keep hackers at bay for a while. This plan will cover the steps if a disaster such as an earthquake hitting the area and damaging the server. This will give the company enough time to call all of their clients to advise them of the situation whether it was a break in or a nature disaster that cause the problem. After examining the situation with the server the first thing that notice was the location of the server. The server should be move to a more secure location in the company’s building, that can with stand debris falling from the ceiling in case of an earthquake. Another reason the move the server is because a thief can see through the window. If there is no security system than they would just have to break the window, take and grab the server, without even entering the building. Next on the list would be power supplies which would consist of the UPS system of protection from any power surges, blackouts, and spikes. The UPS is uninterruptible power supply which is connected to the server and will protect it from the previously named power problems. With electrical problems there could be some loss of data, permanent hard drive www.APC.com damage, and even corrupted files can occur. Most UPSs can support servers depending on the size of the UPS, can hold power for a few hours which gives the network administrator plenty of time to save the data and shut the server down normally. The UPS is recommended for running the server without any power problems which will cut any extra cost for down time due to the power spikes, surges, and blackouts that with damage the network system. The Fault tolerance will need to be implemented in the system for any disaster. The redundant array of inexpensive disk or in short RAID will provide the solution if the server gets corrupted or some other problem RAID will be there to repair or replace to problem with the backups it will create. RAID is a setup where two or more hard drives have to same data for when problems happen to the server or network. RAID 1 will allow improved performance because disk one will be accessed for writing information while disk two will be for reading the information requested. RAID has 6 different levels of system protection for different cases such as this case I will recommend that 123 Textiles Corporation use RAID 1 because of the time that this will save over RAID 0, 2-5. RAID 1 which is for two or more hard drives that mirror one another are completely redundant. With this setup if one fails the other disk will be able to sustain the network pending the disk that has failed is replaced, and restored with the information. With RAID disk controllers they will be able to take failed disk off the network, format the disk, and after that step the RAID disk controller can rewrite data from the working disk to the disk that has just been repaired and put back on the network (fig. 1). RAID 0: Striping (High Performance) Fig. 1 (www.answers.com) With this system 123 Textiles Corporation will have to change their backup once a month, and start backing up the system on a weekly basis. This will help with information being current with all the clients that use 123 Textiles Corporation. The reason for RAID 1 over the others is that RAID 0 if one disk fails the whole system will fail. RAID 2 is out dated because most of the modern hard drives are embedded with ECC. RAID 3 dedicates one disk to an error correction data with good performance for a level of fault tolerance. RAID 4 is made for larger networks, more hubs, and servers. RAID 5 is also for bigger networks more data almost similar to RAID 4. In figure 2 is the recommended RAID system which LaCie 2 TB (Terabytes) 2big Quadra RAID EXT ESAST FW800 USB 2.0 which is easy to install in the current system once the server has relocated to a secure location in the building. FIG. 2 (WWW.answers.com) With this system the backups should be performed every day so any time a problem happens the company will not have any down time. There are other choses for back-up systems such as a common method tape drives are used often, but the server would to have an extra bay which if it gone than it will get costly to get a replacement tape drive. If the company when choose to go through with the tape drive one of the better drives would be a Seagate Advanced Intelligent Tape which has the capable of 1.3TB of data. The grandfather effect would come in play with the rotation of tapes. The first tape would be grandfather and that would start in the beginning of the month, than the father which would be weekly, and the son which is daily. When or if there is the case of a break-in which does happen in a high crime area where the 123 Textiles Corporation is located than I would recommend a program that if the password is not correct the second time it will erase all data on the server. This program called OnlyMe which uses â€Å"Crack time lock† to erase all data after too many wrong passwords are type in the data will be no longer in the server which will protect the clients information. Now with the back-up situation plan under control now the focus is on moving the server to a protected or a high and more secure location in the build to protect it from thievery and an earthquake. There are containers that are rated to be structurally sound and will be able to protect the server, and RAID system. They recommend containers with ventilation or a cooling system hookup that will protect the devices from overheating which could be a problem. With the recommendations made in this plan for the safety of the 123 Textiles Corporation and the clients information in case of a disaster. In this plan there was the right RAID system to get for the company what kind of containers for a disaster. The protection needed against a break-in, and where to store the server, and the RAID system from any kind of intrusion in the building. References University of Phoenix. (2004). Week Eight Local Area Networks. Retrieved October 14,2009 From University of Phoenix, Week Eight Intro to LAN Technologies IT 240 Web site. Answers.(n.d). Retrieved October 14, 2009, from www. Answers.com web site. Research Papers on 123 Textiles Corporation - Disaster PlanThe Project Managment Office SystemDefinition of Export QuotasRiordan Manufacturing Production PlanAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperBionic Assembly System: A New Concept of SelfMarketing of Lifeboy Soap A Unilever ProductIncorporating Risk and Uncertainty Factor in CapitalResearch Process Part OneCapital Punishment

Willy Russell Educating Rita Essays

Willy Russell Educating Rita Essays Willy Russell Educating Rita Essay Willy Russell Educating Rita Essay Essay Topic: Literature The play is about a working class hairdresser from Liverpool, that wants to be educated, hence the title Educating Rita. Her tutor, Frank is an English lecturer who is teaching in the Open University for the money. The play is set in Franks office. Frank and Rita in the beginning have a teacher pupil relationship that changes to friendship, and subsequently turns back to teacher pupil and towards the end back to friendship. The play is staged with only two main parts and on one set. This allows the audience to become closer to the two characters easier because they are the only characters shown. This means that the audience had to imagine the other characters. The film however has many sets and a more characters, it also gives more of an insight to the working class and middle class home life. I preferred the play because it had a superior dialogue and didnt stray to far from the main point of the play. Our first impressions of Frank are that he is an alcoholic, who hides his drink. Jubilantly he moves to the Dickens section and pulls out a pile of books to reveal a bottle of whisky. He takes the bottle from the shelf and goes to the small table by the door and pours himself a large slug into the mug is his hand. Frank has taken on the Open University work to pay for his drink. It is also obvious from the out set that Frank is middle class, this is shown by his profession, a university lecturer, his speech, standard English and his food, lamb and ratatouille. He also shows his lack of will power when he breaks his promise not to smoke. Frank is very cynical about the education system and has a dry humour. He is almost always apathetic about life; encased in his own environment, his office and his senses become dulled. This is shown when Rita first comes to Franks office and notices the religious painting on the wall and describes it as erotic to which Frank replies, Actually I dont think Ive looked at it for about ten years, He doesnt take notice of his surroundings. In contrast, Rita is a working class hairdresser from Liverpool who decides to take on an English Open University Course to discover herself and to improve her way of life. In the first scene Rita bursts into Franks office and this has a dramatic effect. Rita has a good sense of humour, which keeps the play more interesting at the beginning. She is also assertive, however she sometimes puts herself down because of her lack of formal education. Ritas language is full of slang and swearing. So y switch it off an say, thats fuckin rubbish. Rita believes that the course she is doing will be the key to changing her life. The relationship between Frank and Rita starts at a teacher pupil basis, Rita begins the relationship with high expectations, she assumes that Frank the lecturer will have all the answers and this comes from the fact that she isnt educated, she doesnt come from an educated background. However Rita tests Franks intellectual talents to the full. She always wants an explanation and justification for everything he says. Frank and Rita get on so well because they are different. To Frank Rita is like a breath of fresh air, very natural and down to earth, compared to Frank who is a disillusioned, apathetic, battered university lecturer. But they are both unhappy about the situation that they are in. Rita has a failing marriage with a husband that wants her to have a baby, and Frank his unhappy with everything in his life. However Ritas freshness and appetite for learning and knowledge inspires Frank, he also finds her attractive, intelligent and he enjoys her company. So he invites Rita to his dinner party, he also feels that she will enjoy meeting new people; he never thinks how Rita would really feel being surrounded by middle class educated people. Rita on the other hand is partly excited about it and also apprehensive. In the end Rita does not go to the party because she thinks she brought the wrong wine, or so she said, and would not be able to converse with Franks middle class friends at their level. But I dont wanna be charming and delightful: funny, whats funny? I dont wanna be funny, I wanna talk seriously with the rest of you, I dont wanna spend the night taking the piss, comin on with the funnies because thats the only way I can get into the conversation. I dont want to come to your house just to play the court jester. She thinks that she is a half-caste stuck between working and middle class, not quite fitting into either. For Rita Act One ends on a very negative note, her marriage is finished. This came about because Ritas husband Denny wanted a baby and Rita did not, also Denny wanted Rita to stop going to the O. U course. Denny gives an ultimatum do as he says or leave. Frank and Rita both know that Rita will have to change to be able to write essays that will pass an examination. This will affect the relationship because Frank doesnt want to change Rita but Rita wants Frank to help change her, so it is inevitable that there would be a clash of wills. When Rita comes back from the O. U summer school she is more mature. Frank however is surprised that Rita has changed this much. Rita has gained a larger vocabulary at the summer school and begins to speak more objectively which is what Frank described the language of education to be. Well any analogy will break down eventually. The relationship has developed from the original teacher pupil status to a firm friendship that, as Frank knows, will inevitably have to end. Trishs is Ritas flat mate and has a large influence on Rita; this is shown when Trish tells Rita to talk in Standard English, which she does (to Franks annoyance). Trishs influence also causes Rita to gain confidence, so Rita begins to talk to the proper students. Rita, Yeh, I got here early today. I started talking to some students down on the lawn. Frank, You were talking to students down there? During Act 2 it is shown that, as Ritas life becomes better Franks is becoming worse. He enters scene 3 drunk, after students had complained about him being drunk in a lecture. Rita on the other hand is becoming more educated. Towards the end of the play Rita says that she doesnt need Frank, that she didnt need to hold his hand anymore. This shows that Rita is becoming more independent from Frank, this distanced the pair. Frank asks if Rita wants to stop coming to the tutorials because even without him she would sail through the exam. The audience feels sorry for Frank all through this scene. The end of scene 6 is a low point in the relationship because Rita and Frank arent in direct contact with each other and so the relationship is deteriorating. Frank at the end of the play is being sent to Australia for his crimes and he is still apathetic about the whole affair. Rita however is slightly more depressed with the attempted suicide of her flatmate and Frank leaving. Rita changing her name back to Susan is significant because it shows how she has grown up over the course of the play and that she now knows that changing her name was a silly thing to do. Frank is going to Australia for repeated drinking on campus and his punishment is reduced from the sack to a sabbatical to Australia. Rita plans to either go to France with Tyson, go to her mothers for Christmas or have a baby. These choices reveal that she is still indecisive. I think Russells message is that however well together people seem you cant really tell whats going on inside. For example, you could be a well paid businessman or woman who has a spouse, 2 kids, car and a roof over your heads a perfect life, and still want to kill yourself. The play ends on a happy note with a sad undertone. With the friendship between Frank and Rita back to normal, but with Franks leaving and Trishs suicide attempt ending it as a mix of the two. Russell uses humour to soften the blow that could be caused by tackling class, political and social issues, and the different ways the different classes deal with these issues. The first part of the play is funnier because the differences between Frank and Rita are more prominent. The play ends on a funny note with Rita giving Frank a haircut and cutting him.

Difference between NIetzche's and Hegel's views on education (bildung) Essay

Difference between NIetzche's and Hegel's views on education (bildung) - Essay Example There is a difference between Hegel’s view that education (Bildung) is for everyone, and that everyone can be educated. Hegel emphasized that Bildung in the Civil Society refers to the education of the conscience to learn how to link the specific and the universal. The author reiterates that the Bildung includes giving credibility to the universal. The author goes further by stating that the Bildung education incorporates the theory that the individual members of society are private persons having their own diverse interests, wants, and needs as their objective. Since the objective goes through mediation passing through the universal, the individuals interpret the objective as the means. The individuals can attain their objective only if they determine their own diverse knowledge, volition, and action in a universal way in order to make themselves connections in the continuum chain. The above quote clearly shows that education, during Hegel’s time and during our present generation, is intertwined with many significant factors. For example, the students study engineering with the hope that they will be landing an engineering job, after graduation. The management students spend lots of time mastering their management concepts with the hope they will become future managers in the work place. In turn, the engineering companies are willing to accept new employees if they have the necessary skills, capabilities, and other relevant experiences needed to ensure the company’s goals are achieved on time and with quality. Hegel explains this process by stating that the uneducated person starts out from a perspective in which the specific interest is the objective and the universal is the means. This is the reverse of the proper relationship, in accordance with the universal is the objective and the specific is the means. Hegel explains that Bildung education is the dynamic relationship between the subjective aspects as well as the objective aspects of CRIC. To develop the subjective aspect, the full capability for holding on to the specific and universal in one firm bind, with thee objective presence of such institutions and objective precedence relations between them already in place. In addition, the subjective sense of CRIC sustains and aids the objective order. This can be explained as follows. The form of universality to where the specific had worked its way up and cultivated [heraufgebildet] itself, the comprehension [verstandigkeit], makes it happen that at the same time the specific [Besonderheit] is metamorphosed to the genuine being for itself of the individuality [Enizelheit]. Likewise, since the specific that universality accepts both the content which fills it and its infinite self-determination, specialty is itself cropping up in ethical life as free subjectivity which has infinite being for itself. The individual reaches universality. The universal reaches its content and infinite self-determination from the inter est as well as actions of the individuals. In short, Hegel’s Bildung education places importance on learning through action activities, as opposed to learning through book reading activities1. Further, Hegel theorizes in his valedictory address, on its graduating 1788 class, that the Turkish State had neglected its major responsibility to educate its citizens. Hegel states that education is a great influence on Turkey’s and any other average state’s government affairs. Bildung is pegged as the foundation of the political body. Manners, the state’s primary responsibility to further the citizen’s education and learning, sciences focus on the societal elements, and the arts2. In addition, there are many loyalists to the

Metropolitan Police and are they Racist Assignment

Metropolitan Police and are they Racist - Assignment Example This approach is not only unacceptable, but also shameful. Therefore, this research aims to find out with the help of data whether this hypothesis is true or not. Analysis is made on the basis of a detailed discussion about the history of racism and its roots. It then looks into various incidents of racism that have taken place in history and Police’s involvement in them. Besides, it takes a closer look at the August riots and its various causes. In the end, a conclusion is presented that sums up the discussion and gives out some recommendations on the basis of it. TABLE OF CONTENTS EXECUTIVE SUMMARY 2 TABLE OF CONTENTS 3 INTRODUCTION 4 Research Background 4 Aims and Objectives of the research 4 Rationale for the selection of the research 5 Research Question 5 Hypothesis 6 Review of the Key References 6 Key references for this study include the website of metropolitan police service and BBC website from which statistics of the August riots have been taken. Discussion about his tory of racism and introduction to institutional racism and its history, Macpherson and Scarman report and different incidents of police acting racist have been taken from various books and journal articles. These books include Racism and Borders: Representation, Repression, Resistance, Institutional Racism: A Primer on Theory and Strategies for Social Change, Racist Victimization: International Reflections and Perspectives and many others. 6 Justification for the selected research design 6 DISCUSSION 7 Some Statistics and Background Information 7 History – Britain 7 Racial Profiling – a history 9 London Riots, 2011 9 Some Popular instances 12 ANALYSIS AND CONCLUSION 14 Racism in Metropolitan Police Service – An analysis 15 Conclusion 15 REFERENCES 17 INTRODUCTION Research Background No matter how much everyone condemns the idea of racism but it is seen that everyone encourages it in one way or the other and intentionally or unintentionally acts like a racist. T he phenomenon is so spread that even Metropolitan Police Service is not protected from it. There have been numerous incidents in the past that show that Metropolitan Police Service is racist in its attitudes and actions. Racism is the act of discriminating different races on the basis of different stereotypes attached with the races. Individuals have attitudes that they discriminate between people on the grounds of their races. When this discrimination takes the form of some kind of action and becomes inseparable with the acts of the institution then only it becomes institutional racism. This term will be used repeatedly in the course of this report (Scott, 1974, p. 6). Metropolitan Police Service, popularly known as the Met, looks after the territory falling in Greater London and deals with the crime and its causes in its territory. It also has the responsibility of helping in with the national targets of counter terrorism and protection of the British Royal Family and Government o fficials. Aims and Objectives of the research This research aims to identify instances in the past to verify whether Metropolitan police service has done racism in its actions or not. The research aims to look at some background information and history of racism in Britain and different developments made throughout the history in order to deal with this evil in the society. Furthermore, it aims to view some of the popular instants in which police showed racism in